The Approach
Every B2B sales and marketing team is competing for the finite attention of the same buyers.
Most of your competitors are trying to win that attention with more technology, more automation, and more scale. Those things are getting easier to deploy, which is exactly why they are delivering diminishing returns.
We help teams compete in a different way: with effort, creativity, and personality. Instead of adding to the noise, we create outreach that feels uncommon enough to be noticed and human enough to be remembered.
Our Solution
A multi-channel outreach programme that begins with the post.
We start with the post.
Not because email, LinkedIn, and phone do not matter. Because they work better when a prospect already has a reason to remember you.
The physical piece creates the first moment of recognition. The follow-up turns that recognition into replies, conversations, and meetings.
The Process
A lot has to happen before anything lands on a prospect's desk.
Great outreach starts with the right people, a sharp idea, and a follow-up plan. The visible piece is only the end of the preparation.
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01
Build the list
The client either gives us their top 100 or 200 target accounts, or describes the ICP they want to reach. From there, we build the list from publicly available sources such as LinkedIn, Companies House, and company websites.
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02
Qualify the prospects
We review the data together, then the client enriches it themselves with GDPR-compliant contact details for email, LinkedIn, and phone follow-up. Every prospect must have a deliverable email address, a contact number, and a realistic chance of receiving post at the office.
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03
Lock the audience
The client selects the final prospects. We then lock that list before creative work begins, so the message, the sender, and the follow-up plan are built around the actual people receiving the outreach.
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04
Create the message
We interview the client to find the sharpest idea for the card. The aim is not to explain everything. It is to write short, clear lines that communicate something ambitious quickly.
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05
Design the card
The card is designed around the client's brand guidelines, including colours, fonts, logos, sender contact details, three strong business points, a handwritten note, and a QR code that takes the prospect somewhere useful.
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06
Make it memorable
We develop 5 to 10 cartoon ideas for the back of the card. They are designed to make the business problem funny, recognisable, and hard to ignore. Client feedback has repeatedly shown that the cartoon is one of the main reasons the card stays on the desk.
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07
Choose the sender
We decide whether the card should come from the marketing leader, CEO, SDR, AE, or whoever owns the account. Then we make sure their details are clear, readable, and easy to act on.
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08
Add the physical hook
We usually prefer tea bags. They can sound unassuming, but in our experience they punch far above their weight for memorability across the UK, EU, and US. They also make the handwritten note feel natural: an invitation to a virtual cup of tea.
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09
Print and fulfil
Once the data and card are signed off, everything is professionally printed and fulfilled by us. Each card goes into an off-white, textured 140 to 180 GSM envelope. We handwrite every envelope, pack each one carefully, and post them with first-class stamps (always first class; second sends the wrong message).
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10
Prepare the follow-up
We film the prep and posting process, align the data with the client's CRM, and write the email, LinkedIn, and call scripts. We also run a launch call with the client's team so they are ready for the follow-up, onboarded properly, and clear on what happens next. As the outreach progresses, we stay available and usually hold multiple catch-up calls. The phone matters here. Remembered outreach gives the call something warm to build on.
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11
Plan the next iteration
Most clients do not stop after one wave. We plan what comes next: a second, slightly different card for prospects who did not reply or could not be reached, sometimes with a different handwritten note, a different cartoon, and brew-in-the-bag coffee instead of tea; the next batch of accounts; or a different decision-maker inside the same target organisation. That lets us go wider without becoming repetitive.
The Sequence
This is just the first outreach touchpoint. The campaign still fights on multiple fronts.
The first piece through the post is the opening salvo, not the whole campaign. On its own, that first step tends to generate a reply rate in the region of 1 to 3 percent. Those replies are often especially valuable because they usually come from prospects you have hit at precisely the right moment and are motivated to reply to the card itself immediately.
But the real value is what happens after that. Once the prospect has received something memorable, every follow-up channel becomes warmer and more productive.
Email, LinkedIn, and telephone still matter. Every sales team has to use them. The difference is that, after the postal first touch, those channels no longer arrive completely cold.
The job of the post is to give every follow-up something to refer back to: a memory and a reason for the prospect to recognise you.
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01
Postal first touch
The campaign begins with something sent through the post that feels effortful, creative, and personality-rich. It is designed to be opened, remembered, and talked about, not skimmed and forgotten.
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02
Email follow-up
After that first step, we advocate for two to three small email follow-up messages. Because the prospect has already received something through the post, those emails tend to produce reply rates in the region of 6 to 10 percent.
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03
LinkedIn follow-up
The same effect carries over into LinkedIn. Connection requests sent after the postal outreach often perform in the region of 9 to 15 percent, because the prospect is no longer encountering you cold.
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04
Phone conversations
When you call after the outreach has landed, the conversation is usually much warmer. Prospects remember what was sent to them, you often get around twice as much time on the phone, and the call is more likely to end in a useful outcome.
What looks like one piece of outreach is really a way of improving the yield of every step that follows it.
What Better Calls Produce
Better phone outcomes from prospects who still remember your outreach months later.
Why It Keeps Working
It can stay on desks and in minds for months.
Both we and our clients have numerous stories of prospects remembering the outreach six or seven months later when they are spoken to on the phone. We have also seen speculative email replies arrive from prospects contacted that long ago.
That is a very different dynamic from conventional outbound, where most outreach disappears within minutes. This kind of outreach can remain physically present on a desk and mentally present in the prospect's memory long after it was sent.
Closing Thoughts
The post is the first move. The real lift comes from what it makes possible afterwards.
If you want outreach that makes email, LinkedIn, and phone follow-up perform better, we should talk.