Frequently Asked Questions.

Because automation is now the problem, not the solution. Cold email and LinkedIn spam have become wallpaper—unread, unnoticed, unremarkable. When something physical and effortful shows up instead, it gets seen, remembered, and usually talked about.

Expect a 41%+ reply rate across campaigns, often higher when the follow-up is well executed. For every 200 cards sent, 10-20 meetings is typical. The real win is that these are meaningful conversations, not lukewarm replies.

No. Direct mail is mass-produced and promotional. This is personal, intentional, and handmade. It’s not ‘marketing that scales’— it’s attention you earn.

Yes, as long as you understand that scale doesn’t mean cutting corners. We handle the production so reps can focus on follow-up. It’s high-effort work, but it works better than sending another 2,000 automated emails into the void.

This isn’t about bribing someone into a meeting. It’s about showing you thought, tried, and gave a damn. It’s thoughtful, not transactional.

Call durations go up. Call outcomes improve. Salespeople are more confident. And yes—reply rates jump. We don’t just track activity; we track impact.

Data sourcing, creative development, physical production, and a follow-up playbook across phone, email, and LinkedIn. We make the thing, you follow up. It’s that simple.

We research office addresses that still receive post. If the company is fully remote, we target someone senior enough to be reachable. Either way, the follow-up will make sure they hear about it.

You follow up across email, LinkedIn and phone using a playbook we give you. The card warms them up; the follow-up lands the meeting. Timing is everything.

We don’t manage your inbox. Once the cards are out, it’s over to you. But we’ll tell you exactly when to follow up and what to say.

You’ll usually get replies within a few days of cards landing. The full reply curve stretches across 3-4 weeks, and calls tend to be warmer than usual. That’s when it really gets fun.

Yes. We adapt everything to your brand—from tone to visuals. You’ll still sound like you; just a more interesting version of it.

No. Tea bags are just one idea. We’ll suggest items that make sense for your brand and audience—things that are memorable, mailable, and legal.

Sure, but we’ll probably challenge it. We’ve done this hundreds of times, and weak messaging ruins good outreach. Best results come when we collaborate.

Yes. Because it’s noticeable. And because nobody prints something that looks like effort unless they’re faking it. We don’t fake it.

Yes. We’ve run campaigns in the US, across Europe, and beyond. It’s not the geography that matters—it’s whether your prospects are tired of automation.

Yes. Some items (like tea or seeds) can’t be sent to every country. But we know the rules and will steer you towards things that work everywhere—or close enough.

We've thought a lot about this and have come up with a way to ensure our outreach reaches the prospect in a post-COVID/WFH world. Here it is:

• LinkedIn Location Filtering: We verify each prospect's LinkedIn profile to check their listed work location. If someone is marked as fully remote or hybrid, we exclude them from physical mail outreach.
• Location Matching: We send mail only when the job location and personal location on LinkedIn match. This ensures the prospect is likely working from the office address provided.
• UK Mobile Number Requirement: We only send outreach to prospects with a UK mobile number. This allows us to follow up via phone, email, and LinkedIn if they don't receive the mail directly. Even if a prospect is remote, mentioning that we've sent something to their office often piques curiosity and opens the door for conversation.

By applying these steps, we minimise the chances of mail going unseen and maximise engagement. Our clients have not reported any issues, and the curiosity generated often leads to productive discussions regardless of where the prospect works.