We are re-branding from Bressenden.

We are re-branding from Bressenden, the B2B cold email agency we ran from May 2020 to May 2024.

During that time, we sent thousands of cold emails daily on behalf of ourselves and our clients. The name came from Bressenden Place, where the old Gartner/CultureIQ offices were in Victoria, London.

Back then, email automation was effective. Mostly because it was cheap. Prospect data cost pennies, and cold email software was just as affordable.

Then Google and Microsoft quietly changed the rules. They adjusted spam filter thresholds. Overnight, cold email became high-risk. If just 1 in 200 prospects consistently marked your email as spam, your domain was flagged.

Every future email to users on the same platform? Straight to spam.

You’ve probably noticed that your inbox is quieter, and your spam folder is exploding.

It’s working.

Google and Microsoft gave us all quieter inboxes. But for sales teams, it’s been rough. No more cheap volume. No more predictable pipeline.

And yet, the addiction to automated outreach is a hard one to shake.

LinkedIn is still full of email marketing consultants saying nothing’s changed. Or that you just need to:

• Use warm-up tools
• Stay under 50 emails/day
• Use multiple domains or rotating IPs

None of that matters.

If 1 in 200 people flag you as spam, it’s over. That’s the only number that counts in 2025.

This year, every outbound sales team I’ve spoken to is struggling to get meetings booked. Some have cut BDRs altogether. Others are only hiring BDRs with closing experience, which seems to mean “people who can actually get people on the phone.”

So since April 2024, we’ve taken a completely different approach to sales outreach.

No automation. No mass emails.

Just focused, personalised contact. Creative campaigns.

Built around the one thing most sales strategies ignore: The Prospect Experience.

It’s slower. More manual. And it’s working.

A new approach needs a new name, a new business model, and a new identity.