Prospecting Articles on B2B Outreach.
Prospecting ideas for finding better buyers, doing warmer outbound, researching accounts, and building smarter outreach systems.
A Simple Google Search to Understand Your Prospect's World
Why product knowledge is not enough, and how better buyer research before outreach creates a more informed point of view
Alex Nicholls-Gray
Published 13 May 2026
How to Get Referrals in B2B Sales Through Warm Introductions
A thoughtful referral prospecting strategy for getting more meetings without relying entirely on cold outreach
Alex Nicholls-Gray
Published 13 May 2026
How to Build an SDR Team That Actually Improves
A simple outbound sales process built around visibility, conversion, and the moments that decide performance
Alex Nicholls-Gray
Published 30 Apr 2026
A Simple LinkedIn Sales Navigator Trick to Find Warm Leads
How to use LinkedIn Sales Navigator for prospecting without defaulting to cold outreach
Alex Nicholls-Gray
Published 30 Apr 2026