Prospect Experience Articles on B2B Outreach.
The core ideas behind Prospect Experience: how buyers perceive outreach, why attention is earned, and what makes selling feel better.
The Uncomfortable Truth About How to Get Engagement on LinkedIn
Why polarising posts travel faster than careful ones, and why that should make you pause
Alex Nicholls-Gray
Published 30 Apr 2026
The Prospect Experience is worth considering
..and it might be why your B2B outreach isn't performing.
Alex Nicholls-Gray
Published 18 Sept 2025