Cold Email Articles on B2B Outreach.
Practical thinking on cold email, follow-up, response rates, subject lines, and what makes outreach worth replying to.
How to Follow Up After a Webinar Without Sounding Salesy
A better way to follow up with webinar attendees and MQLs by continuing the learning experience instead of forcing a meeting
Alex Nicholls-Gray
Published 13 May 2026
A 10-Minute Exercise to Improve Cold Email Response Rates
A practical way to diagnose pipeline problems by looking at outbound through the buyer's eyes
Alex Nicholls-Gray
Published 13 May 2026
Cold Email Best Practices: Would You Say This in Real Life?
Why most outreach sounds unnatural the moment you compare it to an actual human conversation
Alex Nicholls-Gray
Published 30 Apr 2026
How to Follow Up When a Prospect Ghosts You
A sales follow-up email after no response that creates clarity instead of endless chasing
Alex Nicholls-Gray
Published 30 Apr 2026
Why Most Cold Email Subject Lines Fail
The easiest way to improve cold email open rates without spending a penny
Alex Nicholls-Gray
Published 7 Jan 2026