Cold Calling Articles on B2B Outreach.
Thoughtful guidance on cold calling, discovery-led conversations, objections, messaging, and earning attention on the phone.
How to Respond When a Prospect Says "We're Fine" on Cold Calls
A better way to handle cold calling objections by lowering resistance and creating a more human conversation
Alex Nicholls-Gray
Published 13 May 2026
Why Most Cold Call Messaging Fails
A better way to start cold calls by leading with customer problems instead of product explanations
Alex Nicholls-Gray
Published 13 May 2026
How Many Cold Calls Does It Take to Reach a Prospect?
Why reaching decision makers is getting harder, and why the real problem is attention rather than dialing volume
Alex Nicholls-Gray
Published 13 May 2026
Why Cold Calls Should Feel More Like Discovery Calls
How to improve cold calls by asking better questions and treating the first conversation as diagnosis rather than persuasion
Alex Nicholls-Gray
Published 13 May 2026
Why Humor Works in Cold Calling
How a little self-awareness can make cold calls feel more human, less scripted, and easier to stay in
Alex Nicholls-Gray
Published 13 May 2026